Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

One ad is very much an exception, and all the more appealing for being so: the one for New Balance featuring the Los Angeles Dodgers’ Shohei Ohtani ... all with the NB logo, natch — and ...

Just before the 2024 MLB All-Star Weekend, New Balance unveiled the Shohei Ohtani collection. Ohtani's gear included lifestyle and performance apparel. Best of all, it introduced his first ...

In the aftermath of a disappointing end to their 2024 season, the focus for the New York Yankees now shifts ... and $650 million in total value. Shohei Ohtani is currently the only player with ...

For a long time, New Balance sneakers had the image of the ... including Kawhi Leonard, Shohei Ohtani, and Coco Gauff. That is helping it reach younger customers by increasing its visibility ...

For a long time, New Balance sneakers had the image of the “dad shoe ... inking deals with more than 320 athletes around the ...

Tokyo (CNN) — Baseball superstar Shohei ... New York Yankees in Game 4 of the World Series, later turning into deafening cheers when the Dodgers’ designated hitter ripped a single. “Ohtani ...

While the severity of Ohtani’s injury is not currently clear, an injury of any significance will leave he and the Dodgers forced to balance the ... the series moves to New York for Game 3 ...