With the fate of the digital advertising industry hanging in the balance, understanding its background and potential ...
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At the sixth annual Snap Partner Summit, held on 17 September 2024, Snap Inc. unveiled a series of developments poised to reshape its engagement with creators and users alike. The event, which brought ...
From print ads to AI, JCBL Group’s corporate communication head explains how marketing has evolved into a dynamic, consumer-driven experience that demands innovation.
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During a recent cleaning spree, an old copy of Jack Trout and Al Ries’ iconic Positioning: A Battle for the Mind resurfaced, sparking amazement at the insights within. First published in 1981, the ...
Nykaa, the Indian beauty and fashion retailer, has announced the appointment of Sukhleen Aneja as senior vice president and business head for Kay Beauty, its celebrity beauty brand created in ...
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