In fact, it all begins in the aftermath of World War II. A German cobbler named Adolf “Adi” Dassler founded the eponymous brand (adidas is an amalgamation of his first and last names ...

You might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ...

The founders, brothers Adolf 'Adi' Dassler and Rudolf Dassler, transformed the world of sports footwear through innovation, ...

Puma and Adidas were founded by the Dassler brothers in early 1920s. (File/representational) Adidas and Puma are undoubtedly two of most iconic sports brands in the world today, boasting a market ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

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Founded in 1924, in Adi Dassler’s mother's laundry room, Adidas quickly made its mark on the world stage, with athletes wearing its shoes to Olympic gold in 1928, 1932, and 1936. These early ...

November 2024 is expected to be a month full of excitement for Adidas Sneakers enthusiasts. Adidas has officially announced a lineup of varied sneaker releases throughout the next month.

German sportswear label Adidas is celebrating a 10% uptick in sales within its latest quarterly figures, with the period firing a starter gun for 14% growth.

Adidas and Puma are undoubtedly two of most iconic sports brands in the world today, boasting a market cap of 41.29 billion ...