The No. 11-ranked USC Trojans will start their first Big Ten conference slate on the biggest stage in college football against the No. 18-ranked Michigan Wolverines. They'll travel to the "Big House" for a matchup that will tell a lot about both teams according to Fox college football analyst Joel Klatt.

Note the word "overpower" in the title of this story. It's not "beat" or "outscore," but something specific. USC outscoring Michigan 42-35 wouldn't change the national college football narrative that USC is soft.

To use a real-world example, let's take a quick look at how the market has adjusted to point totals for college football games this season. Last year, game totals decreased dramatically as the year progressed due to rule changes affecting the number of plays in games.