The strategy behind Vanderbilt’s new visual identity
WEBMar 29, 2022 · Vanderbilt faced criticism from students, alumni and fans when it unveiled its new visual identity on March 22. As part of the branding change, the university redesigned its logos and marks in an effort to strengthen Vanderbilt’s uniqueness, per the university’s press release.
GUEST EDITORIAL: Why Vanderbilt’s oak leaf logo needs to stay
WEBMar 23, 2022 · The icon of the News site of Vanderbilt is now a black bold V, while the school’s official Instagram account announced a giveaway of a cap that simply features the outline of the letter, both eliminating the most noticeable aspect and substance of the new logo. Vanderbilt’s logo no longer sparks instant recognition and pride.
Logos & Lockups | Vanderbilt Brand Style Guide - Vanderbilt …
WEBOur custom-drawn logotype is inspired by classic engraved lettering styles and modern interpretations. It possesses a wide stance and an even rhythm, giving it a feeling of stature. As we use the new logotype and associated lockups, Vanderbilt will portray the perfect blend of classicism and modernism. The dimensional metallic V ensures ...
Vanderbilt students, alumni express disappointment in …
WEBMar 23, 2022 · “The old logo was charming and reminded us of the natural beauty existing on Vanderbilt’s campus,” Larson said in a message to The Hustler. “The new logo feels soulless and suggests the prioritization of corporate greed over community.”
Vanderbilt University launches refreshed visual identity
WEBMar 22, 2022 · The same V mark has been incorporated into an updated primary logo for athletics. The university’s visual marks are now characterized by a serif-based font that was created specifically for Vanderbilt. A new color palette for all …
Vanderbilt University Identity Refresh FAQ
WEBMar 22, 2022 · Vanderbilt’s marks have similarly changed over time and are due for a refresh; the current main university wordmark (“V” with oak leaf and acorn) was adopted circa 2007, and the current athletics logo (the “Star V”) has been in use since 2000. What is changing? Vanderbilt has created a set of marks with a …
GUEST EDITORIAL: Vanderbilt's oak... - The Vanderbilt Hustler
WEBMar 25, 2022 · Vanderbilt’s oak leaf logo already has achieved what a symbol of a university should be; it was a tribute to all of us, and it should stay.
WEBA logotype is also known as a wordmark, which is a logo based on a name. Our icon (the V) is a logo symbol, representing the Vanderbilt name. The lockup is a combination of the two elements, logotype + icon.
About us - The Vanderbilt Hustler
WEBThe Hustler’s first header graphic was designed by Jessica Mo. In the summer of 2022, The Hustler underwent a brand change. The current Hustler logo and brand was designed by Alexa White, Rachael Perrotta and Katherine Oung. In Fall 2021, The Hustler began exploring new areas of multimedia journalism and welcomed its first podcast.
The Hustler Now Fully Digitized and Available ... - Vanderbilt …
WEBJean and Alexander Heard Libraries have made one of the most requested archival resources available online to a global audience just in time for the Sesquicentennial. The Hustler, Vanderbilt’s oldest student newspaper, has been in circulation since 1888.